Kicking With: Purple Unicorn Planet Of The #PleaseJustdoit Campaign For Nike Trainers!
Creators of Purple Unicorn Planet #pleasejustdoit campaign Emilie & Emily Shown above
Please let
our viewers know who purple unicorn planet is and what your #pleasejustdoit
campaign is all about ?
Purple Unicorn
Planet is a
fantasy shop of all the amazing trainers that could be yours if only Nike would…
The majority of cool trainers out there seem to only be available in men’s
sizes. We’ve handpicked the most awesome trainers, built a fantasy shop website
and created a social media campaign to change this.
What
inspired you to create the campaign?
We love trainers and we love fashion. Men’s
trainers, if you're lucky, start at 5.5UK. So being sizes 4 & 4.5UK
respectively all we seem to be offered is pink and purple neon-tastic trainers.
We like black woven toed, dark patent leather and blue lighting bolt swooshes
too. We decided to do something about it and Purple Unicorn Planet was born. You can talk something to death, but this time
we decided to actually do something about it. Working in advertising we had the
necessary skills available to bring our idea to life and share it with other
women.
Have you
received any feedback so far for the cause and how long has the campaign been
in existence?
The campaign was
launched over 3 weeks ago. We’ve received feedback from all corners of the
globe. Besides the thousands of #pleasejustdoit tweets, women (and men!) have
personally contacted us to support the cause and shared their thoughts on what
should be done. Purple Unicorn Planet has grown from a side project to an
worldwide online movement. It’s
great to hear the feedback and see how the campaign has grown. And we are so
happy to see that we’re no alone in our search for better female trainers.
Are Nike
trainers your only favourite pair of kicks?
There are
several awesome trainer brands out there, but Nike seems to dominating the
market when it comes to interesting trainer releases. It would be great to see
other brands step up and improve the women’s range. Purple Unicorn Planet has
shown that there is a demand from women all across the globe, and there is a
big opportunity for someone to capitalise on this.
What do
you feel are the ugliest sneakers ever created?
Arguably
there has been some ‘interesting’ trainers designs. We are personally not that
keen on the more garish colourways coupled with hectic designs. It’s one or the
other – keep it simple with bright colourways or muted with more complex
designs. Don’t get us started on the ‘high-heeled trainer’.
What's the
most you've ever spent on a pair of sneakers ?
EH: I’ve
spent over £100 on a Nike Liberty collaboration trainer. I love them, but they
are floral and extremely feminine.
I’d like to buy some trainers in a more muted colourway/edgier design however,
I cant find them in the women’s section.
ER: I think
the most I’ve spent was around £200. But I didn’t buy them for myself, I bought
them for my boyfriend – living out the sneakerhead dream through his big feet.
Do you
remember what your first pair of sneakers were as a kid?
ER: I
remember buying a pair of Puma trainers when I was about 14 years old. A boy
from my school said they looked like bowling shoes and that made me really
conscious about the fact that actually did. Kind of ruined it for me.
EH: Yes,
K-Swiss Tongue Twisters!
How can
people become more involved in your movement for the #pleasejustdoit campaign?
We made a crowdsourced gallery on our website named
Trainer Park. People can Tweet, Instagram or email us the trainers they want
but can’t get in their size. We will add them to the Trainer Park and they will
become part of our movement. Just send us the link to your trainers/name of the
shoe, your twitter handle and your shoe size. Besides Trainer Park, you can
keep supporting the movement by tweeting and talking
about Purple Unicorn Planet… this is the only way
we can get through to Nike.
